Monday, January 12, 2009

Is this even worth a comment?


Have you noticed that on virtually every box of cereal there are two small words printed below the display of fake/posed food you are about to ingest? Usually there are strawberries or blueberries on the cereal, and milk (it’s actually glue in the picture, which is apparently more viscous and reads more milky than milk itself) and sometimes even a carafe of orange juice or a mug or coffee. What are those words, quick, don’t think, just say them!

Serving Suggestion.

Why does every cereal box have these two words mildly emblazoned on their fronts?

It caused me to wonder, as I often do, about why things are the way they are. Is it because they think consumers are too foolish to realize that the only thing in the box is cereal? Are there actually people who angrily shake their empty cereal boxes, “Dammit, where are the berries and my coffee?!”

I don’t honestly believe that people honestly believe that everything that is pictured on the box is in the box. If there were really milk in there, you’d have a hell of a soggy mess on your hands. Come on now, people.

It’s kind of like in the catalogs or flyers of toys where there is a dollhouse for $69.95 and it is shown with dolls and furniture and it says “Accessories not included” or “Furniture and dolls sold separately”.

Is “serving suggestion” a way of saying, “Berries and milk sold separately?” It would be a lot funnier if that were what it said. But ultimately, that’s what the words mean. They mean, don’t be an idiot, there’s only cereal in this box, but we feel we have to tell you because we live in a litigious and idiotic era.

If you find any cereal box without those words on it, I want to know about it. It will mean that the manufacturers respect our intelligence. And that would really be worth a comment.

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